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IN THIS BOOK, YOU'LL LEARN TO:
Evaluate raw land and identify entitlement and regulatory risk
Structure capital stacks and understand real project returns
Manage construction costs, contracts, and execution risk
Move from dirt to doors using repeatable development systems
Build realistic pro formas and feasibility analyses that hold up under scrutiny
TALK TOPICS
Moving from raw land to completed projects with repeatable process
Underwriting discipline: stress-testing the pro forma so the deal survives reality
Staying committed to the vision while adapting through
inevitable friction and setbacks.
AUDIENCE
Real estate builders and operators stepping into development
Investors who want to understand how development risk is actually underwritten and managed
ABOUT THE AUTHOR
Ryan Frey is a real estate developer and builder with over 25 years of experience across multifamily, single- family, and industrial projects.
Beginning his career as a Peace Corps volunteer, he brings a people-first perspective to development, focusing on attainable housing, disciplined execution, and long-term community impact through his work with Upslope Group.
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